The Food That Built America 2x14 - The Rise of a Rival

In the 1970s, one major cola brand launches a blind taste testmarketing plan that takes direct aim at their biggestcompetitor. As a new era of competition heats up between thebehemoth brands, each side selects a new leader who takes thecompanies to battle in a rivalry that will birth countlessiconic soda products and memorable marketing stunts.