The Mega-Brands That Built America 2x9 - Lunchbox Legends

Lunchtime is one of the most enjoyable meals of every kid'sday, but before the 1960s it was just another meal. Then,three very different food visionaries take matters into theirown hands to create lunch time favorites loved by childreneverywhere, from sandwiches, to fruit snacks, and abuild-it-yourself pre-packaged lunch that has become asupermarket staple.