The Mega-Brands That Built America 2x7 - Rentals to Riches

A down-on-his-luck car salesman has the visionary idea to startthe first rental car company in America, and when he joinsforces with cab company owner John Hertz, they spread theirrevolutionary business across the country. But when WWIIveteran Warren Avis starts his own rental car company, fiercecompetition between the two gives rise to a new industry with a0 billion annual market.