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The Apprentice (UK) 11x2 - Series 11, Episode 2

    

Midnight
Pogdesign
The candidates are summoned to the Barbican Conservatory,where Lord Sugar tells them that for their next task they mustcreate a new shampoo brand and design an advertising campaignto promote it. The product's unique selling point - its keyingredient is cactus-seed oil. Teams need to design packaging,film a TV advert and create an eye-catching digital billboard,all before pitching the whole campaign to a panel of leadingindustry experts.
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